ART DIRECTION X DESIGN X PHOTOGRAPHY
A yearly annual for stockholders at VH1, 2011's
"Save The Music" Annual Brochure concept places scholastic
applications of music in the center as the main influence over the visuals.
Using homework-sheets, paper air planes, "fortune tellers", & footballs
as visual devices x for section titles, accompanying photography, the concept
was to interpret music funding and opportunities, as a learning tool, the same
as math or science. I found that the paper-based games that many of us played in school
growing up, served as an excellent common denominator, particularly when employing
sheet music as the medium. The cross between classical sheet music & "school time fun & games",
rendered quite the appropriate art direction that helps stockholders truly understand
the difference their monetary contributions make for kids interested in music.
By actually printing & scanning the pieces, I was able to capture the real feeling
of the homework assignment sheets of way back when.