Twinings Tea of London - being a brand soaked head-to-toe in history and British Culture, deserves an art direction that speaks to its English roots. This logo end tag/15s spot does just that. Conceptually, the long camera pan from "Big Ben", to the "afternoon tea time", illustrates the reverence reserved in the UK for Twinings due to its strong brand loyalty, as well as THE English practice of "tea time". Because Twinings is much more than just a tea, it is an event.
Initial concept/ art direction sketches